¿Qué es Social Media Marketing?

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Social Media Marketing (SMM) o mercadotecnia en medios sociales combina los objetivos de mercadotecnia en internet con medios sociales, tales como las redes sociales (Facebook, Google Plus, LinkedIn, Pinterest, Tumblr, etc.), blogs (WordPress, Blogger, LiveJournal, Weebly, etc.), foros web, revistas, agregadores de contenidos, marcadores sociales (Digg, Delicious, etc.), sitios de intercambio de contenidos, sitios de microblogging (Twitter) y muchos otros.

Los objetivos del Social Media Marketing serán diferentes para cada organización y empresa, aunque la mayoría abarca de alguna manera la forma de mercadotecnia viral con la finalidad de posicionar una marca, incrementar la visibilidad, crear una idea, transmitir información o bien maximizar las ventas de un producto y/o servicio.

El Social Media Marketing también incluye la gestión de la reputación, las acciones de Influencia Positiva, las respuestas a ciertas dudas y siempre tomando en consideración que se basa en un diálogo entre la empresa y los usuarios, sean estos clientes o no.

Las personas que trabajan en este ámbito llevan por nombre administradores o gestores de redes sociales.

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37 pensamientos sobre “¿Qué es Social Media Marketing?”

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