¿Qué es E-Commerce?

E-Commerce (electronic commerce en inglés) o Comercio Electrónico en español, es la comercialización de productos y/o servicios a través de medios electrónicos, así como el Internet y también como otras redes informáticas. Originalmente el término se aplicaba a la realización de transacciones por medio de medios electrónicos tales como el intercambio electrónico de datos, sin embargo con la aparición del Internet y la World Wide Web a mediados de la década de los 90, el término E-Commerce empezó a utilizarse para referirse principalmente a la venta de bienes y servicios por medio de Internet, haciendo uso de los medios electrónicos como formas de pago, como por ejemplo el caso de las tarjetas de crédito.

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El Comercio Electrónico ha crecido desmesuradamente en los últimos años gracias a Internet. Una gran variedad de actividades comerciales se lleva a cabo de este modo, estimulando la creación y empleo de innovaciones como ser la transferencia de fondos electrónica, la administración de cadenas de suministro, el marketing en internet (también conocido como marketing digital), el marketing en las redes sociales, el posicionamiento en los motores de búsqueda SEO (Search Engine Optimization en inglés), el procesamiento de transacciones en línea (OLTP), el intercambio electrónico de datos (EDI), los sistemas de administración del inventario y los sistemas automatizados de recolección de datos.

GRUPO HANA
Expertos en E-Commerce
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E-mail: gerencia@grupohanabolivia.com
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Santa Cruz de la Sierra, Bolivia.

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